Describe and Evaluate Media Products (P1 and M1)
Well-advertised product Coca Cola are a brand of fizzy drink that has been around since 1886. Their range of products includes low sugar and caffeine free versions of the drink along with versions that have an added flavour such as vanilla or cherry. Over their 132 year history they have had to run a range of different advertising campaigns, each of them ranging in how effective they were. The latest of these is their Share a Coke campaign. Due to being an established brand that has a large amount of sugar and caffeine in it Coca Cola had to try and getting people to drink it again. This is due to people being Share a Coke is an advertising campaign that involved putting names on Coca Cola bottles. This is a long running advertising campaign (it has been running for the past 5 years ) . It has evolved from names on bottles to locations, to emojis, to emotions on bottles and then back to names. Coca Cola are a...