Responding to the Client Brief (P2)

We decided to create a client brief for Umbra Hominis so that we can refer back to it during the planning and production of our advertising and ensure that what we are producing is consistent with the story that we want to tell and the message that we want our viewers to receive when they watch it.

Brand Statement:

We are a psychological horror movie that aims to help raise awareness about the negative effects of mental health issues.

Campaign Background/Objectives:

We want to raise awareness about our movie so that people will go and watch it. We want people to go and watch it because we are trying to raise awareness of mental illnesses such as Psychosis. We want to raise this awareness due to mental illnesses becoming more common.

Key challenges:

We are trying to raise awareness about a problem that some people don’t believe in and that some people don’t like to talk about. We have a small budget, so the advertising needs to be effective as well as cheap.

Target Audience:

18+ this means that the people watching will have had information from school about mental health issues and they will be mature enough to talk about mental health issues properly. People who like psychological horror movies.

Chief competition:

·         Other psychological horror movies

·         Other horror movies

·         Other products on online streaming

Primary message:

Umbra Hominis aims to scare people while maintaining a realistic portrayal of mental health issues. We are an independent film that is funded by the BFI because we are British.

Communication Channels:

·         Social media (e.g Reddit, Twitter, Instagram)

·         Online Music streaming (e.g Spotify and Deezer)

Anything else:

We will be releasing Umbra Hominis on online streaming services. These include Netfilx and Amazon Prime Video.

We also completed a SWOT (Strengths, Weaknesses, Opportunities and Threats) in order to clearly identify those areas of the movie so that we can use them to our benefit during the production of the advertising.

We also used the production of the SWOT analysis to brainstorm some of our ideas for the advertising.