Reece Carbutt-Beech (4036)

Before starting to advertise Umbra Hominis we needed to consider possible legal and ethical issues that may arise based on our advertising. This was needed because Umbra Hominis deals with a mental health issue so if we fail to portray it properly then we could cause lasting emotional harm to viewers who suffer from psychosis. The first legal issues concerns wasted time for the staff of Twitter. This is a possible legal issue because due to the nature of the tweets that we will be writing it may seem that we need professional help. This may cause some of the people to see it to report the tweet to Twitter so that they can contact somebody who will be able to help us. Obviously because this is just an advertising campaign we wouldn't need this help, meaning that any time lost would mean that Twitter would have been paying their employees to follow a false claim. This could mean that Twitter could take us to court for payment equal to the cost of that employee following the re...

Here is the link to our advertising schedule   This advertising schedule includes the types of advertising that we want to do, describes what it is going to include and then shows the month that we want to run it in.  We have decided to start our advertising a year before our movie releases so that we can have a period of time where the main character stops posting things on twitter. This is in the hope that people following the account will wonder why they haven't seen any tweets from it in months before being surprised or worried because it starts up again and is more distressed than before. It also means that we can make use of Halloween twice during our advertising and create a clear contrast between them because the main character has spent a year being tormented by the Umbra Hominis. The following are the mind maps that we created for our trailer and Spotify adverts. We created them before we decided what we were going to do for each of them. This is s...

We decided to create a client brief for Umbra Hominis so that we can refer back to it during the planning and production of our advertising and ensure that what we are producing is consistent with the story that we want to tell and the message that we want our viewers to receive when they watch it. Brand Statement: We are a psychological horror movie that aims to help raise awareness about the negative effects of mental health issues. Campaign Background/Objectives: We want to raise awareness about our movie so that people will go and watch it. We want people to go and watch it because we are trying to raise awareness of mental illnesses such as Psychosis. We want to raise this awareness due to mental illnesses becoming more common. Key challenges: We are trying to raise awareness about a problem that some people don’t believe in and that some people don’t like to talk about. We have a small budget, so the advertising needs to be effective as well as cheap. Tar...