Technical and Aesthetic Properties (D2)
This document will evaluate how well our advertising brief meets the guidelines that we set out in our client brief at the start of this unit.
The Reddit Posts that we have created help to raise awareness both about Psychosis and Umbra Hominis. This is because before we wrote them we completed research into the medication that psychosis sufferers can take as well as their side effects.
This links back to the client brief that we wrote because we want our movie to show mental illness in a realistic way which meant that we needed to complete research into the different side effects that different types of drugs have on the user. We also had to ensure that the drugs that we have the character take match up with the correct type of drug. This is because there are 2 types of drug to treat Psychosis and they have different sets of side effects because they come in different strengths to treat different types of psychosis.
This also applies to our advertising because we want to present a consistent message for the whole of Umbra Hominis
The Trailer
The trailer that we created uses a combination of scenes from our opening sequence and scenes that we filmed specifically for the trailer. The aim of this trailer was to present the movie as a normal high school movie with a twist. I think that this trailer presents the movie as a typical horror movie. This isn't necessarily a bad thing because we can surprise people by having it start off like a high school movie and then gradually incorporate horror elements into it.
This meets the brief that we made because we are trying to raise awareness about mental illnesses, so by presenting the different characters as typical teenagers we are also showing that mental illnesses can affect anybody at any time.
This trailer meets the aesthetic properties of Umbra Hominis because it is similar to the opening sequence that we have made because it is uses scenes from the opening sequence, and is filmed in the same school using the same camera.
The trailer also uses certain horror aesthetics by having quick cuts and unsettling music. We also show the antagonist quickly, who is wearing all black because he is made of shadows, which links to Horror movies typically being dark.
This meets the brief that we made because we are trying to raise awareness about mental illnesses, so by presenting the different characters as typical teenagers we are also showing that mental illnesses can affect anybody at any time.
This trailer meets the aesthetic properties of Umbra Hominis because it is similar to the opening sequence that we have made because it is uses scenes from the opening sequence, and is filmed in the same school using the same camera.
The trailer also uses certain horror aesthetics by having quick cuts and unsettling music. We also show the antagonist quickly, who is wearing all black because he is made of shadows, which links to Horror movies typically being dark.
The Spotify adverts
The Spotify adverts that we created do a good job of showing that the main character is struggling and really needs help from anybody. This means that we successfully met the requirements that we set out in the client brief at the start of the unit because a lot of people who suffer from mental illnesses suffer in silence and find it hard to talk about them with their friends and family, which links in to how we want to show mental illness in a realistic way.
The second Spotify advert differs from the first one in that it portrays the main character in an even more desperate way than the first one. This ties in with the scheduling for the Spotify advertising as there is a 6 month gap between them. Which shows that the main character has been struggling with psychosis for the past 6 months - since the first Spotify advert was released.
Our Spotify adverts also link to Horror aesthetic features because they have static on them. This links to static being used in horror movies when there are recordings left behind by the main character or when there is a TV or radio to show that the signal in the area that the characters are in doesn't have a strong signal.
Our Spotify adverts also link to Horror aesthetic features because they have static on them. This links to static being used in horror movies when there are recordings left behind by the main character or when there is a TV or radio to show that the signal in the area that the characters are in doesn't have a strong signal.
The Reddit Posts
The Reddit Posts that we have created help to raise awareness both about Psychosis and Umbra Hominis. This is because before we wrote them we completed research into the medication that psychosis sufferers can take as well as their side effects. This links back to the client brief that we wrote because we want our movie to show mental illness in a realistic way which meant that we needed to complete research into the different side effects that different types of drugs have on the user. We also had to ensure that the drugs that we have the character take match up with the correct type of drug. This is because there are 2 types of drug to treat Psychosis and they have different sets of side effects because they come in different strengths to treat different types of psychosis.
This also applies to our advertising because we want to present a consistent message for the whole of Umbra Hominis
Conclusion
Overall I would say that in general our advertising meets the client brief that we created. If we had more time I would like to create another trailer. This trailer would be more in line with the client brief in that it would show a normal school and then right at the end there would be the twist that lets people know that it isn't just a normal high school movie.
All of our advertising also helps to support the release of our movie on streaming services due to it all being digital. This means that we are likely to be advertising to people who will be interested in watching the movie because they are likely to have a subscription to a streaming service. If we were to have posters and trailers in cinemas then we aren't as likely to be advertising to our target audience, this is because people who are around the age of 18 are more likely to watch something on a streaming service than they are to go to a cinema and watch something. Because our advertising is all digital it also means that we can advertise to a worldwide audience, which links to how we're releasing it on the streaming services worldwide.
Our advertising uses aesthetic features that are typical to horror movies as well as features that aren't typically used in a horror movie in order to both give the user what they would expect from a horror movie trailer while ensuring that we advertise to our target audience by using services that aren't normally used to advertise a movie. Such as Spotify, which is normally used to advertise music events like festivals or audio products such as audio book services.
All of our advertising also helps to support the release of our movie on streaming services due to it all being digital. This means that we are likely to be advertising to people who will be interested in watching the movie because they are likely to have a subscription to a streaming service. If we were to have posters and trailers in cinemas then we aren't as likely to be advertising to our target audience, this is because people who are around the age of 18 are more likely to watch something on a streaming service than they are to go to a cinema and watch something. Because our advertising is all digital it also means that we can advertise to a worldwide audience, which links to how we're releasing it on the streaming services worldwide.
Our advertising uses aesthetic features that are typical to horror movies as well as features that aren't typically used in a horror movie in order to both give the user what they would expect from a horror movie trailer while ensuring that we advertise to our target audience by using services that aren't normally used to advertise a movie. Such as Spotify, which is normally used to advertise music events like festivals or audio products such as audio book services.
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